Publikationen
Veröffentlichungen des Teams der beta Data Science GbR aus Hannover

Wissen ist wertvoll und sollte geteilt werden. Um unsere Erkenntnisse aus wissenschaftlichen Studien der Öffentlichkeit zugänglich zu machen, publizieren wir regelmäßig Artikel in wissenschaftlichen Journals, Büchern, Fachzeitschriften und auf Konferenzen. Im Fall der Kooperation mit Unternehmen veröffentlichen wir natürlich nur Ergebnisse, die ausdrücklich vom Kunden dafür freigegeben wurden. Publikationen können sehr gute Werbung für Ihr Unternehmen sein.

2019

Wiedmann, K.-P., Haase, J., Bettels, J., & Reuschenbach, C. (2019). It’s not all about function: Investigating the effects of visual appeal on the evaluation of industrial products using the example of product color. Journal of Product and Brand Management, 28(1), 15-27.

Haase, J. (2019). Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators. Dissertation, Leibniz Universität Hannover.

 

2018

Haase, J., Wiedmann, K.-P., & Bettels, J. (2018). Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude. Journal of Marketing Communications, forthcoming.

Wiedmann, K.-P., Haase, J., Labenz, F., & Hennigs, N. (2018). Multisensory marketing in the luxury hotel industry: Effects on brand experience and customer perceived value. Luxury Research Journal, forthcoming.

Podszus, F. (2018). Sprachsteuerung von fahrerlosen Transportfahrzeugen in der Intralogistik: Der Einfluss kognitiver Informationsverarbeitung des Bedieners auf das Arbeitsergebnis. Bundesvereinigung Logistik (BVL): Kongressband zum 35. Deutschen Logistik-Kongress Berlin, Deutscher Verkehrs-Verlag, Hamburg, ISBN: 978-3-87154-632-7.

Haase, J., & Wiedmann, K.-P. (2018). The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing. Psychology & Marketing, 35(10), 727-739.

Haase, J., Wiedmann, K.-P., & Labenz, F. (2018). Effects of consumer sensory perception on brand performance. Journal of Consumer Marketing, 35(6), 565-576.

Wiedmann, K.-P., Labenz, F., Haase, J., & Hennigs, N. (2018). The power of experiential marketing: Exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. Journal of Brand Management, 25(2), 101-118.

Haase, J., Wiedmann, K.-P., Bettels, J., & Labenz, F. (2018). How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing. British Food Journal, 120(8), 1792-1806.

Wiedmann, K.-P., Haase, J., & Bettels, J. (2018). Multisensory product design – An eye-tracking experiment on driving safety and product evaluation. transfer Werbeforschung & Praxis, 64(4), 6-13.

König, J. C. L., Haase, J., Hennigs, N., & Wiedmann, K.-P. (2018). ...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behavior. Luxury Research Journal, 1(4), 283-302.

Labenz, F., Wiedmann, K.-P., Bettels, J., & Haase, J. (2018). Sensory stimuli in print advertisement – Analyzing the effects on selected performance indicators. Journal of International Business Research and Marketing, 3(2), 7-15.

Wiedmann, K.-P., Haase, J., & Bettels, J. (2018). Sensory imagery in the context of beverages: How the senses affect product design and attitude. Paper presented at the 2018 AMS World Marketing Congress, Porto, Portugal, June 27-29, 2018.

Wiedmann, K.-P., Haase, J., & Bettels, J. (2018). Challenges of exploring the perception and impact of sensory communication. Paper presented at the 2018 AMS World Marketing Congress, Porto, Portugal, June 27-29, 2018.

Wiedmann, K.-P., Bettels, J., & Haase, J. (2018). Vertical vs. horizontal packaging design: Investigating the effects of packaging form on consumers' perception of utilitarian food products. Paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

Wiedmann, K.-P., Haase, J., Bettels, J., & Labenz, F. (2018). Advertising design in food marketing: Comparing the effectiveness of sensory, functional and symbolic ad content for product evaluation. Paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

 

2017

Podszus, F., Jagodzinski, J., Eilert, B., Stonis, M., & Overmeyer, L. (2017). Comparison of speech- and touch-based human-machine interaction for automated guided vehicles. Logistics Journal, forthcoming.

Knust, J., Podszus, F., Stonis, M., Behrens, B. A., Overmeyer, L., & Ullmann, G. (2017). Preform optimization for hot forging processes using genetic algorithms. The International Journal of Advanced Manufacturing Technology, 89(5-8), 1623-1634.

Podszus, F. (2017). Kognitive, dezentrale Sprachsteuerung von autonom agierenden fahrerlosen Transportfahrzeugen in der Intralogistik. In B.-A. Behrens, P. Nyhuis, & L. Overmeyer (Hrsg.), Berichte aus dem IPH, Band 2/2017, Garbsen: TEWISS – Technik und Wissen GmbH.

Podszus, F., & Reichert, S. (2017). Wie effizient ist meine Fabrik? Software bewertet Layout. phi – Produktionstechnik Hannover informiert, Newsletter Nr. 14 / März 2017, ISSN: 2198-1922.

Podszus, F., & Reichert, S. (2017). Gestatten: Kollege Gabelstapler. VDI Technik und Leben, 2, 1-2.

Wiedmann, K.-P., Haase, J., & Bettels, J. (2017). Sensory marketing in a business-to-business context: Investigating the effects on product design, attitude, and customer behavior. Paper presented at the 2017 Summer AMA Conference, San Francisco, USA, August 4-6, 2017.

Wiedmann, K.-P., Labenz, F., Haase, J., & Bettels, J. (2017). The role of multisensory marketing and customer experience in the luxury hotel industry. Paper presented at the 2017 Summer AMA Conference, San Francisco, USA, August 4-6, 2017.

Wiedmann, K.-P., Haase, J., Labenz, F., & Bettels, J. (2017). Utilizing the explicit and implicit sensory perception in gastronomy: Investigating the effects on selected brand-related performance indicators. Paper presented at the 2017 Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.

Wiedmann, K.-P., Labenz, F., Haase, J., & Bettels, J. (2017). The potential of sensory stimuli in print advertisement: Analyzing the effects on product design, brand experience, brand perception and consumer behavior. Paper presented at the 2017 Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.

 

2016

Overmeyer, L., & Podszus, F. (2016). Multimodal speech and gesture control of AGVs, including EEG-based measurements of cognitive workload. Paper presented at the 2016 CIRP General Assembly, Guimaraes, Portugal, August 24, 2016.

Eilert, B., Dohrmann, L., Podszus, F., & Overmeyer, L. (2016). Situative Verhaltenssteuerung für interaktive, fahrerlose Transportfahrzeuge. In R. Bruns, & S. Ulrich (Hrsg.), Tagungsband 11. Hamburger Staplertagung. Helmut-Schmidt-Universität Hamburg, Lehrstuhl für Maschinenelemente und Technische Logistik, 33-40.

Podszus, F., Dohrmann, L., & Overmeyer, L. (2016). Situative Verhaltenssteuerung für interaktive, fahrerlose Transportfahrzeuge. Hebezeuge Fördermittel, Forschungskatalog Flurförderzeuge 2016, 56(6), 39.

Overmeyer, L., Podszus, F., & Dohrmann, L. (2016). Multimodal speech and gesture control of AGVs, including EEG-based measurements of cognitive workload. CIRP Annals – Manufacturing Technology, 65(1), 425-428.

Lorisch, S., Dohrmann, L., Podszus, F., & Overmeyer, L. (2016). Interaktion per Sprache und Geste – Kostengünstiger Einsatz eines neuen Bedienkonzepts für FTF. Hebezeuge Fördermittel, 56(5), 26-28.

Overmeyer, L., Dohrmann, L., Eilert, B., Kleinert, S., & Podszus, F. (2016). Intelligente Flurförderzeuge durch die Implementierung kognitiver Systeme. In B. Vogel-Heuser, T. Bauernhansl, & M. ten Hompel (Hrsg.), Handbuch Industrie 4.0 Bd.3: Logistik (S. 1-32). Berlin, Heidelberg: Springer.

Wiedmann, K.-P., Labenz, F., Haase, J., & Hennigs, N. (2016). Soothe your senses: A multisensory approach to customer experience management and value creation in luxury tourism. The European Business Review, January-February 2016, 50-55.

König, J. C. L., Wiedmann, K.-P., Hennigs, N., & Haase, J. (2016). The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage. Journal of Global Scholars of Marketing Science, 26(2), 198-215.

Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., & Fritz, S. (2016). Make brand love, not war – The power of combining explicit and implicit brand attitude measurement to detect brand affection. In M.W. Obal, N. Krey, & C. Bushardt (Eds.), Let’s get engaged! Crossing the threshold of marketing’s engagement era (pp. 327 ff.). Heidelberg, New York, Dordrecht, London: Springer.

Wiedmann, K.-P., Haase, J., Labenz, F., & Hennigs, N. (2016). Multisensory marketing in the luxury industry: Effects on brand experience and customer perceived value. Paper presented at the 2016 Monaco Symposium on Luxury, Monaco, April 7-8, 2016.

König, J. C. L., Wiedmann, K.-P., Haase, J., Labenz, F., & Hennigs, N. (2016). Designing the molecule of brand – Semiotic analysis towards unique luxury brand heritage. Paper presented at the 2016 International Marketing Trends Congress, Venice, Italy, January 21-23, 2016.

 

2015

Podszus, F., & Overmeyer, L. (2015). Kognitive, multimodale Sprachsteuerung für fahrerlose Transportfahrzeuge. Vortrag auf dem 24. Deutschen Materialfluss-Kongress, München, Deutschland, 26-27 März 2015.

Podszus, F., & Overmeyer, L. (2015). Kognitive, multimodale Sprachsteuerung für fahrerlose Transportfahrzeuge. Tagungsband zum 24. Deutschen Materialfluss-Kongress (S. 155-167). Düsseldorf: VDI-Verlag.

Haase, J., Hennigs, N., König, J. C. L., & Wiedmann, K.-P. (2015). Once upon a time there was a fashion brand – Driving value perception and consumer behavior via storytelling. Paper presented at the 2015 Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

König, J. C. L., Haase, J., Hennigs, N., & Wiedmann, K.-P. (2015). The myth of a traditional luxury brand – A semiotic approach towards No. 11 SAVILE ROW. Paper presented at the 2015 Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

 

2014

Dohrmann, L., Podszus, F., Ullmann, G., & Overmeyer, L. (2014). Mensch-Maschine-Interaktion für Fahrerlose Transportfahrzeuge – Methode zur Beauftragung von interaktiven Transportsystemen. Industrie Management, 6, 21-24.

Podszus, F. (2014). Kognitive Produktionssysteme – Vernetzte Steuerung von Fördertechnik und Produktion. IT&Production, 15(4), 60-61.

Podszus, F., & Overmeyer, L. (2014). Situative Verhaltenssteuerung für interaktive FTF. In: Hebezeuge Fördermittel, Forschungskatalog Flurförderzeuge 2014, 54(6), 370.

Wiedmann, K.-P., & Haase, J. (2014). Energiemarktforschung: Akzeptanz als Erfolgsfaktor Erneuerbarer Energien. Planung & Analyse, 2, 49.

Buckler, F., Schmidt, S., Limbach, M., & Haase, J. (2014). Tiki-Taka Analytics – Entschlüsselung von Erfolgscodes mit Big Data Enigma. Planung & Analyse, 4, 35-39.

Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., & Fritz, S. (2014). The hidden brand drivers: Explicit and implicit antecedents of brand strength. Paper presented at the 2014 AMA Summer Marketing Educators' Conference, San Francisco, USA, August 1-3, 2014.

Wiedmann, K.-P., Langner, S., Fritz, S., Schmidt, S., & Haase, J. (2014). The effect of social media unique relevance features: Introducing a multidimensional framework. Paper presented at the 2014 AMA Summer Marketing Educators' Conference, San Francisco, USA, August 1-3, 2014.

Schmidt, S., Langner, S., Wiedmann, K.-P., Haase, J., & Behrens, S. (2014). Exploring explicit and implicit framing effects on brand knowledge enhancement - The case of sustainability advertising using ecolabels. Paper presented at the 2014 Global Marketing Conference, Singapore, Singapore, July 15-18, 2014.

 

2013

Schoob, A., Podszus, F., Kundrat, D., Kahrs, L., & Ortmaier, T. (2013). Stereoscopic surface reconstruction in minimally invasive surgery using efficient non-parametric image transforms. Proceedings of the 3rd joint workshop on new technologies for computer/robot assisted surgery (CRAS), 26-29.